Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the company as Head of Data Science at IAS reporting to the Chief Technology Officer. Furze will lead the company’s global data science, AI, and analytics strategy, partnering with product, engineering, and the commercial teams to accelerate innovation, strengthen protection and performance capabilities, and deliver data-driven outcomes for advertisers and publishers worldwide.

“Mel brings an exceptional combination of deep technical expertise, global leadership, and commercial impact,” said Lisa Utzschneider, CEO of IAS. “Her experience building AI-powered data organizations and translating insights into real customer value will be instrumental as IAS leans into our AI-first strategy to leverage our deep data insights to power new solutions that make advertising more valuable.”

Furze joins IAS from LinkedIn, where she most recently served as Global Vice President of Customer Science for LinkedIn Marketing Solutions and as a member of the LinkedIn Marketing Solutions Executive Team, reporting to the Chief Commercial Officer. During her tenure, she played a pivotal role in scaling LinkedIn’s marketing business. Prior to that, she held multiple senior leadership positions at LinkedIn over more than a decade, including Global Director of Marketing Insights and senior analytics leadership roles across EMEA and LATAM. Earlier in her career, Furze held executive analytics roles at organisations including DAA (Dublin Airport Authority), O2 (Telefónica Group), Eircom, and Wunderman, where she led global data, analytics, and insight teams across Europe, Asia-Pacific and Australia.

“I’m excited to join IAS at a pivotal moment for the company,” said Furze. “IAS plays a critical role in delivering trust, transparency, and performance across digital media, and I look forward to building on its strong foundation to drive the next generation of data science and AI-powered solutions.”

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