Amazon Ads and LinkedIn have announced that advertisers in the US can now reach professional audiences with LinkedIn’s Connected TV (CTV) Ads through Amazon DSP. The solution brings LinkedIn’s first-party audience signals from more than 1 billion members – including job title, industry and seniority – to streaming TV inventory through Microsoft Monetize. Through deal-based […]

Integral Ad Science (IAS), the media measurement and optimisation platform,has announced that Melissa Furze joined the company as Head of Data Science at IAS reporting to the Chief Technology Officer. Furze will lead the company’s global data science, AI, and analytics strategy, partnering with product, engineering, and the commercial teams to accelerate innovation, strengthen protection […]

Virgin Media O2 Business and Cebr have published a report, The economic and social benefits of digitalisation, revealing the significant growth potential UK businesses have left untapped. The report highlights that if all British-based firms had increased their digital technology usage in 2021, the economy could have seen a huge £111 billion (€133.2bn) boost in […]

The Coalition for Innovative Media Measurement (CIMM) has announced that 15 new members have joined the organisation since March 2024, including: Canada Media Fund, Capgemini, Captify, Digital Envoy, Digital-i, Experian, Extreme Reach, Havas media, Knot Simpler, LinkedIn, Mandell Blockchain Advisors, Verisk, Video Research USA and Wurl. CIMM has also enhanced its executive team with the […]

With ad spend growth slowing, research from marketing efficiency platform Lunio reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71 billion (€65.3bn) on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33 per cent from 2022. The research […]

Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]

To expand the social media capabilities of Adobe’s creative tools, the company has entered into an agreement to acquire ContentCal, a social media and content marketing solution. ContentCal lets users focus on creativity by automating social media publishing and reporting tasks. Based in London, the company has built a strong customer base, from individuals and small […]

Modern broadcast and media technology buyers feel bombarded with marketing messages, digital content and cold calling from technology suppliers. Most of it is not relevant to them at that moment in time and gets ignored. But then, how do vendors ensure buyers keep up with innovation and how can they showcase what they are able […]