Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership aims to deliver value for advertisers through optimised incrementality and campaign effectiveness. […]
The wearable tech evolution has led to enormous changes in the way content is delivered and consumed in the entertainment eco-system. They transformed how we watch media, blending in with our daily routines and enhancing the entertainment experience as a whole. From health tracking to notification handling — wearables became those devices we cannot live […]
Euroleague Basketball, the organiser of Europe’s premier professional basketball club competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – and IMG, a sports marketing agency, have announced the renewal of their partnership agreement. This extended collaboration will run through the 2035-36 season, building upon the success of their joint venture launched in 2016. […]
20th Century Studios’ Alien: Romulus will makes its streaming debut on Disney+ on January 15th. The movie is Certified-Fresh on Rotten Tomatoes and has already thrilled audiences at the global box office, becoming the second highest grossing film in the Alien franchise. Alien: Romulus is the start of a new chapter that sees a group of […]
ShowSeeker, the ad tech company behind Pilot – the cloud-based, all-in-one campaign and order management platform has announced a successful integration with Advisr, the sales operating platform that streamlines the sales process to help B2B businesses close deals faster and more efficiently. This collaboration between ShowSeeker’s Pilot and Advisr’s pre-sales platform creates a seamless connection […]
Technetix has announced the successful deployment of their XFO multitap by a leading North American T1 operator. This multi-million-dollar order is a distinguished conclusion to 2024 for Technetix, and marks a milestone achievement for the XFO range following its launch in April 2024. Technetix XFO multitap is a field upgradeable faceplate-only swap option for upgrading […]
SMPTE, the home of media professionals, technologists, and engineers, has announced that Sally-Ann D’Amato has been named executive director by the SMPTE board of governors. D’Amato formally began this new role in December, after acting as interim executive director since October. “I’m honoured to accept the role of executive director,” said D’Amato. “After more than […]
LiveU is driven by its desire to provide customers with high-quality live video contribution, production, and distribution solutions through its LiveU EcoSystem, enabling broadcasters, sports organisations, and other content creators to share their stories globally in dynamic, engaging ways. At ISE 2025, LiveU will present its complete IP-video portfolio, underpinned by its resilient, low-latency LRT […]
Media.net, a supply-side platform (SSP) and a leader in contextual advertising technology, has announced it is the first to integrate with Symitri, performance marketing’s first real-time data cleanroom for the open Internet. The partnership marries Symitri’s scalable, API-integrated solutions with Media.net’s rich context, content and privacy-centric data signals to enable stronger performance and addressability on […]
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has announced the launch of its AI-driven Total Media Performance (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s media quality signals with in-flight optimisation. Leveraging responsible and trusted artificial intelligence (AI) models to align media […]