Channel 4 Sales has secured dairy company Lactalis as the sponsor of Channel 4’s food programming, as well as UKTV’s ‘Cooking Inspiration’ strand.

The deal will see Lactalis brands Président and Galbani sponsor Channel 4’s range of food programming across Channel 4, More 4, E4 and Channel 4 Streaming, plus food content on U&Dave, U&W and U streaming, which encompasses popular shows such as Come Dine With Me and Gordon Ramsey’s Secret Service. Formats from Jamie Oliver, The Hairy Bikers and Rick Stein, are also included, as well as archive content across Channel 4 and U.

The 12-month long partnership, which begins on January 1st 2026, will also see Lactalis sponsor clips of Come Dine with Me on Channel 4’s social accounts, and later partner on a social branded entertainment series on Channel 4 Served, the broadcaster’s vertical video food and drink social platform.

The deal is the latest from Channel 4’s Partner Lab, a new in-house creative partnerships team. Channel 4 Sales also serves as the exclusive advertising representative for the UKTV portfolio.

Emma Hopkins, Partner Lab Leader at Channel 4, commented: “This partnership places Lactalis at the very centre of Channel 4 and UKTV’s food programming, highlighting its exceptional range of cheeses and broader brand to a wide, highly engaged audience. We’re thrilled that Lactalis is also joining us on Channel 4 Served, which has already become a huge hit with viewers since its launch earlier this year.”

Héloïse Le Norcy-Trott, Group Marketing Director, Lactalis UK & Ireland, added: “This renewed investment for our Président and Galbani brands marks a major step in further strengthening their connection with UK shoppers. Channel 4’s food programming is a natural home for the brands – reaching consumers who value great taste, enjoy experimenting in the kitchen and are looking to elevate the everyday. We’re delighted to be partnering with Channel 4 once again in 2026 to showcase the breadth of both ranges and to inspire even more meal occasions.”

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Tags: advertising, Channel 4, Come Dine With Me, cooking, UKTV