AMC Networks has appointed Annie Luo as President, Streaming Growth. In this newly created role, Luo will be responsible for driving the growth and expansion of AMC Networks’ portfolio of targeted streaming services. She will lead the development and execution of the company’s streaming strategy, including driving subscriber acquisition and engagement, activating commercial and programming strategies, identifying new business opportunities, developing go-to market approaches and fostering a culture of collaboration and innovation. Based in New York, Luo will report to AMC Networks Chief Commercial Officer Kim Kelleher.

“As streaming becomes our largest source of domestic revenue and partnerships continue to be central to our innovative distribution strategy, Annie’s depth of experience will be instrumental in positioning us for our next phase of growth,” said Kelleher. “Annie is a dynamic leader with a deep understanding of streaming ecosystems, shaped by her success at Peacock and Hulu scaling subscribers, forging high-impact distribution relationships and steering businesses through strategy and execution.  She joins AMC Networks at a time of momentum and growth, and we look forward to her helping accelerate our transition to a global streaming and technology-focused content company.”

“AMC Networks is known for bringing captivating and enduring stories to life and is committed to serving its passionate fandoms wherever they are,” added Luo. “I am excited to join the incredible team during this time of transformation across the media and streaming landscape, to build on the momentum to date and to help shape the next chapter of AMC Networks’ streaming future.”

Luo most recently served as Executive Vice President, Head of Global Partnerships & Strategic Development for NBCUniversal’s Peacock, playing a pivotal role in getting Peacock to scale. Luo led the launch and management of key strategic deals, including bundles with Xfinity, Instacart and JetBlue, and collaborated with NBCUniversal and Comcast leadership on the development and execution of streaming strategies. Previously, as Senior Vice President of Business Development, Strategy & Operations for Hulu, Luo led the company’s strategic planning and international expansion efforts, aligned business operations across the company and negotiated Hulu’s distribution partnerships with digital platforms, connected devices and enterprise partners.

Previously, Luo held various roles at McKinsey & Company, the World Economic Forum, BBC Worldwide, CNBC and Bloomberg Television.

AMC Networks’ streaming portfolio includes premium scripted series and films on AMC+, Shudder, HIDIVE, Sundance Now, ALLBLK and All Reality.

Other posts by :

1. Norway wants a satellite constellation
2. Crossroads backs AST SpaceMobile
3. FCC examines SpaceX’s 15,000 sat-constellation plan
4. EchoStar: “Severe uncertainty” led to spectrum sales
5. Netflix gets downgrade on Warner Bros move
6. UK trims Orbex investment
7. Euro-bank sets up €500m space fund
8. Revenue jump forecast for Eutelsat
9. Moody’s upgrades Eutelsat’s debt rating

Categories: Articles, Business, People

Tags: AMC, Shudder, streaming