TelevisaUnivision, Roku launching advertising solution
December 11, 2025
TelevisaUnivision and Roku are launching an advertising solution that delivers precision and scale with US Hispanic audiences across CTV in a single pathway.
A Hispanic audience segment is delivered across all content endpoints with precise targeting and measurement that maximises performance through the Roku Data Cloud and TelevisaUnivision’s Household Graph— which covers nearly 100% of Spanish-speaking households.
The partnership brings together CTV scale of ViX360 with the full range of content watched in Spanish on Roku, including TelevisaUnivision programming, as well as genres engaged with every day in English — all within a single, streamlined buy.
TelevisaUnivision will be the exclusive reseller of Roku Media Spanish-language supply, giving buyers streamlined access via a direct supply connection.
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