Sky Sports and London-based artist Slawn have aprtnered to create a football shirt that include a month of free access to Sky Sports content. The collaboration brings together art, fashion and football, with an exclusive collection of  hand-sprayed shirts produced in Slawn’s signature style.

The campaign, developed by McCann London, has been created to support Sky Sports’ festive live sport line-up for 2025, which features more than 200 live football matches across the Premier League, WSL, EFL and SPFL between December 1st 2025 and January 3rd 2026.

As part of the collaboration, Sky Sports is giving 200 fans the opportunity to secure the limited-edition Slawn x Sky Sports shirt, with each winner receiving a one-time NOW TV code that provides a month of free access to Sky Sports.

The shirts will made available to fans through a limited drop on a first-come, first-served basis at designated locations in London and Birmingham on November 29th and 30th. Further details on the locations will be shared across Sky Sports and Slawn’s channels, supported
by content featuring Sky Sports football pundits Micah Richards and Daniel Sturridge.

Stephanie Bryant, Marketing Director, Sports and Movies at Sky, commented: “This Slawn collaboration celebrates the space where football, fashion and art meet. With over 200 live football fixtures across the festive period, we’re giving fans a month’s Sky Sports NOW membership with every bespoke Slawn jersey, so they can enjoy every moment of an unmissable Christmas of sport.”

Slawn said: “I wanted to bring my art out of the gallery and into the stands, straight into the fabric of football fans and I can’t wait to see how the community reacts.”

Mel Arrow, CEO at Mcann London, added: “Sky Sports x Slawn … the coolest collab of the Christmas period? Well done to McCann London for realising the opportunity and starting yet another campaign we don’t know the ending of. The subscription shirts are made, the drops are ready, but who will find them and what will the conversation be? Thank you to our brilliant partners at Sky Sports for backing the idea and going on the journey with us.”

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Tags: Christmas, fashio relief, football, sky sports