GSOA, the global non-profit association representing the satellite ecosystem, has unveiled a new brand identity. The association said the new brand reflects its “expanded strategic vision: to lead the development of an integrated, sustainable, and inclusive satellite ecosystem that delivers real-world impact across connectivity, innovation, and global development”.

The rebrand comes at a pivotal moment for the sector, as satellite technology becomes increasingly central to global communications infrastructure – enabling everything from universal broadband and 5G/6G integration to emergency response and climate resilience. GSOA’s new identity aligns with this broader mission, signalling the association’s commitment to representing the full ecosystem – now including Earth Observation operators as part of its growing membership base.

Isabelle Mauro, Director General of GSOA, commented: “This brand marks a new chapter for GSOA. It reflects who we are today – a global, inclusive, and future-focused association championing the entire satellite and space communications ecosystem. Every element of the brand tells a story – of innovation, reach, agility, and purpose. As we look ahead to WTDC-25 and beyond, our message is clear – satellite is a cornerstone of universal, meaningful connectivity.”

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Categories: Articles, Satellite

Tags: 5G, 6G, gsoa, satellite