AdLib, Curated.Media partnership
November 4, 2025
AdLib, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced a strategic partnership with Curated.Media, an intelligent software enabling multi-platform curation for programmatic media buyers. Together, the companies are tackling programmatic fragmentation from both sides of the transaction, removing barriers to entry and helping agencies achieve better performance with greater transparency and control.
Through this partnership, AdLib customers will gain direct access to Curated.Media’s curated supply libraries – spanning CTV, display, video, audio, DOOH, and native – all within the DSPs they already use. By layering brand safety filters, audience data, contextual signals, and performance-sensitive packages, Curated.Media enables AdLib buyers to transact on high-quality supply without added contracts, fees, or operational lift.
“Programmatic buying has grown increasingly complex, creating inefficiencies for agencies and missed opportunities for brands,” said Mike Hauptman, founder and CEO of AdLib. “By partnering with Curated.Media, we’re empowering our customers with curated, brand-safe supply that drives measurable results – while keeping the buying process simple and transparent.”
The partnership highlights a shared vision: two former MediaMath executives, approaching the same industry problem from different angles, joining forces to simplify programmatic. AdLib focuses on aggregating demand-side controls, while Curated.Media specializes in optimizing supply-side performance. Together, they eliminate the time and resources agencies traditionally spend negotiating, QAing, and troubleshooting PMPs, while still delivering stronger outcomes.
“Curation is the solution to programmatic complexity,” said Cedric Peillet, founder and CEO of Curated.Media. “Our collaboration with AdLib ensures that agencies get the best of both worlds: performance-optimized supply and frictionless buying workflows, all within their DSP of choice.”
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