LiveU, a specialist in live IP-video contribution, production and distribution, has announced a partnership with Kinetiq, the AI-powered platform unifying media intelligence into actionable insights and the company behind the Teletrax watermarking technology.

With this partnership, Kinetiq is bringing Teletrax watermarking into LiveU Matrix, LiveU’s cloud-native IP video distribution platform, so broadcasters can add secure, persistent watermarks to live streams without additional hardware.

The LiveU Matrix distribution platform lets users exchange live video feeds directly in the cloud with high-quality and low-latency, accessible from any browser. Broadcasters, sports organisations and public safety agencies use LiveU Matrix to distribute content at scale. The service has over 5,000 customers across 150 countries.

Teletrax watermarking from Kinetiq adds another layer of intelligence and protection to the live video feeds. This persistent, imperceptible technology embeds identifying data into video content, enabling precise tracking of where and how content is broadcast or streamed. With the new integration, clients can insert Teletrax watermarks at the point of capture within the cloud, eliminating the need for costly, on-premise hardware. This cloud-based approach lowers costs, accelerates latency, and makes it easier to track and secure live content globally.

“The combination of LiveU Matrix and Kinetiq’s Teletrax watermarking allows our clients to scale live distribution while safeguarding their valuable content,” commented Christian Diehl, Senior Director of Product Management at LiveU. “This integration gives customers a flexible, cost-effective alternative to legacy infrastructure, pairing LiveU’s premium-grade transmission with trusted watermarking technology, all in the cloud.”

“We’re excited to support LiveU in their championing of cloud-based solutions,” added Kevin Kohn, CEO at Kinetiq. “Teletrax has continuously evolved with industry needs over the last 25 years, and this integration is a clear example of that. Together, we’re giving broadcasters and content owners a smarter, more agile way to protect and monetize live content in the cloud era.”The integration is available today for customers who partner with both LiveU and Teletrax.

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Tags: LiveU, Watermarking