TV shopping has been around for quite some time. For the most part now, we experience pre-recorded presentations and adverts for shopping outside the usual programming hours. However, not too long ago, vast networks and channels were dedicated to selling things in real time to TV viewers.

One of the biggest names in this regard for the English-speaking world was QVC. Still a titan on TV, freeview channel Great! is looking to rekindle the days of buying from the TV in real time with QVC UK. By combining Great’s entertainment strength and QVC’s expertise, they look to hit a new trend just as it picks up speed.

A Big Push that’s Gaining Traction

Leveraging their content to connected TV audiences, QVC UK on Great! only launched in Autumn 2025, but swiftly picked up some positive headlines. Naturally, with a programme like TV shopping, people are banking on getting exclusive offers, limited goods, and some surprises along the way.

By October, one event in particular proved to be very eye-catching. This came in the form of the QVC Liz Earle gift set. The gift set was reduced from £120 to nearly £61 exclusively for QVC shoppers. It was highly rated, as the article details, showcasing one of the ways that the QVC style can quickly land and draw in buyers.

While Great! has certainly earned itself a decent audience, and the news of QVC UK coming to screens managed to pique the interest of many more, it’s not exactly a mainstream offering. As such, Bauer Media has taken to a new partnership with Magic Radio. Now, Mellow Magic’s official sponsor is QVC, showing the BM push for awareness.

Why is TV Shopping Now Appealing?

Generally speaking, TV shopping and channels like QVC are seen as things of the past that have faded significantly. However, the surge in interest in using live streaming for real-time experiences and shopping has injected new interest in the medium. Right now, live streaming is being sought out from online gaming to online shopping.

In entertainment circles, a titan now has a rival. Overall, UK slots are the most popular offerings at online casinos. New games like Eye of Horus Legacy of Gold Jackpot King, and classics like Big Bass Splash and Buffalo Blitz, remain the most popular games going and have dominated the space for decades.

There has been a swing towards a new medium of casino gaming, though. Actually managing to draw in slot players, live streaming has been applied to classic table games and even slots. Buffalo Blitz Live blends live casino with slot play, making for a real-time game show experience that has become a hit.

A similar experience is bubbling up in online shopping, too. Already, dedicated platforms that allow people to sell goods live over streams are growing in popularity. As the BBC reported, these online shows follow the QVC model, leaning into how convenient live streaming has become and its potency in creating a fear of missing out.

QVC UK looks to be a savvy attempt at tapping into this rise in real-time experiences and especially live shopping. Boasting the well-known QVC brand, Great! could be onto something here.

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