The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR and Nexus Studios, bringing the total member count up to 22.

The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by collaboration between its members. Its founding members – Accedo, Qualcomm Technologies and Host Broadcast Services (HBS) – remain key driving forces powering the XRSA forward.

The latest XRSA cohort includes sports intellectual property (IP) owners MLSE, the sports and entertainment companies, Vegas Golden Knights, NHL team; and Pro Climbing League, a professional competition series for the world’s strongest climbers; FansXR, a computer vision sports and entertainment company that provides live multicast fan controlled broadcast views for gamification; Focal Point VR, specialists in live ultra-high-resolution stereo and immersive video technology; and Nexus Studios, a Creative and Technology Studio.

Michael Lantz, CEO, Accedo Group, commented: “With this latest cohort of members, the XR Sports Alliance adds new testbed opportunities and capabilities – from immersive video capture to interactive fan engagement and gamified experiences. As the XRSA grows from strength to strength, these new members will further advance our mission to build frameworks for XR sports services through deep collaboration across technology, media, and sports organisations.”

The XRSA’s experimentation framework has now been deployed for the first time with E1, the all-electric raceboat Championship. The deployment served as a testbed to explore how immersive XR content can enhance fan engagement and create new monetisation opportunities across live sports – testing over 20 different immersive camera angles to capture the action in entirely new ways.

Laurence Boyd, Chief Content and Product Officer, E1, added: “At E1, we wanted to be part of the XR Sports Alliance to share our experience to-date, as well as being a test-bed for cutting edge tech that can engage the next generation of fans. The test deployment has demonstrated some of what is possible and we’re excited to continue to push the boundaries of technology to develop engaging fan experiences that help to grow our audience and develop the next generation of Champions of the Water.”

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Tags: Accedo, NHL, Qualcomm, sports, xr