XR (Extreme Reach), a specialist in celebrity payments for commercial production and advertising, has announced a solution for paying AI-generated performers in ads, setting a new standard for ethical, compliant AI talent payments aligned with the new the 2025 SAG-AFTRA Commercials Contract. XR’s platform is built to support AI performances in advertising without disrupting the […]
Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 per cent in 2024 to 54 per cent so far in 2026, according to data from XR Extreme Reach. The findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, […]
MINT, a specialist in Advertising Resource Management (ARM) software, today announced the appointment of Louisa Wong as Chief Executive Officer, effective February 2nd. Wong succeeds Lorenzo Larini, who has led MINT through a period of significant product evolution, strategic partnerships, and international expansion. As CEO, Wong will focus on expanding MINT’s commercial footprint, deepening customer, […]
ThinkAnalytics, the specialist in AI-powered data analytics for TV and streaming, has announced the appointment of James Shears as Senior Vice President of Advertising. In this role, Shears will lead the global strategy and commercial expansion of ThinkAnalytics’ advertising solutions. Shears brings more than 20 years of experience across TV, streaming media and data-driven advertising. […]
Applause, a provider of crowdtesting and UX research that works with the likes of Netflix and Paramount+ and sports broadcasters, to provide quality assurance for a wide range of platform features, has shared its industry predictions for 2026 through Adrian Garcia, the company’s Senior Solutions Consultant. Garcia’s three key predictions for the next 12 months […]
As the world’s first hydrogen motorsport series made history in Qiddiya City, Badass Studios helped bring the FIA Extreme H World Cup to life through cutting-edge visual storytelling and immersive technology. Commissioned to support the pioneering hydrogen-powered racing championship, Badass Studios delivered a suite of broadcast and digital assets designed to educate and engage global […]
The XR Sports Alliance (XRSA) has announced the third cohort of members. The new members include MLSE, Vegas Golden Knights, Pro Climbing League, FansXR, Focal Point VR and Nexus Studios, bringing the total member count up to 22. The XRSA is a strategic initiative designed to accelerate time-to-market and commercialisation of XR sports services by […]
XR, a specialist in creative operations, has released the 2025 Global Accessibility Maturity Index & Trends Report, which reveals that just 10 per cent of global TV ads include accessibility features such as closed captions or audio descriptions. XR’s data shows that most TV ads remain inaccessible, which indicates brands are losing reach and excluding […]
DAZN, the sports streaming platform, has announced a partnership with Meta to launch an extended reality (XR) version of its app for Meta Quest devices. Developed in collaboration with spatial computing pioneers Immersiv.io, the app delivers a fully immersive viewing experience for the FIFA Club World Cup 2025. Launching exclusively in the US via the […]
The XR Sports Alliance (XRSA) has announced its second cohort of joining members including Google, Red Bull, French Soccer League (LFP), Premier Lacrosse League (PLL), FISE, Lenovo, Stats Perform and T-Mobile US. The XRSA aims to accelerate time-to-market and commercialisation of XR sports services by collaboration between the members. The strategic initiative is powered by […]