Pluto TV, the free streaming television service, has announced the launch of its ‘House of Horror’ campaign, a multi-market initiative celebrating the horror genre with an expansion of content, channels, and fan experiences.

The service has over 100 horror-themed channels available in October as it builds towards Halloween – with over 1,200 hours of fresh content added in 2025 so far across international markets, including the UK, Austria, Brazil, Canada, France, Germany, Italy, Mexico, Nordics, Spain and Switzerland.

The House of Horror campaign introduces line-up of new and returning horror content available in multiple markets, including:   

• A new content deal with Lionsgate, bringing iconic horror franchises such as Saw, Leprechaun and The Grudge, along with cult classics such as American Psycho (I & II), The Blair Witch Project, and Halloween (II & III) to Pluto TV audiences in many international markets. Viewers in Canada will also have the opportunity to enjoy the Wes Craven ‘slasher’ films Scream (I – IV). 

• The launch of The Walking Dead channel in Latin America 

• A new exclusive season of the hit paranormal series Most Haunted in the UK

• New channels dedicated to iconic horror sagas and  subgenres such as zombies, creature features, haunted houses and 80s horror

• Single-series channels featuring fan-favourite franchises such as Friday the 13th, Z Nation and Bitten 

Katrina Kowalski, Senior Vice President, International Content Strategy & Acquisitions at Pluto TV: “Horror has always had a passionate fanbase, but what we’re seeing now is a global surge in demand that spans generations, formats, and cultures. With House of Horror, we’re not just responding to that trend, we are part of it, curating the largest and most diverse horror offering in FAST space – all while staying true to Pluto TV’s promise: free, easy, and endlessly entertaining.” 

The horror genre is experiencing a global rise, particularly among younger audiences, notes Pluto TV – but its appeal remains cross-generational. A Pluto TV survey has revealed:

• Around one-third of consumers in most surveyed markets identify as horror fans 

• Mexico leads with 54 per cent of respondents claiming affinity for the genre, followed by Sweden (37 per cent) and Brazil (34 per cent) 

• Gender distribution is balanced, with a slight male skew—except in Sweden and Norway, where female fans are the majority (51 per cent) 

• Horror fans skew younger, primarily aged 25–44, though in Italy and Spain, the largest group is 45–54 (24 per cent) 

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Categories: Articles, Content, FTA

Tags: FAST, Halloween, horror, Pluto TV, saw, Walking Dead