Plan B, the production company co-led by Brad Pitt, Dede Gardner and Jeremy Kleiner, part of the Mediawan group since 2022, has announced the creation of its subsidiary Plan B Europe, based in London and headed by Ed Macdonald.  

This new European base will foster ongoing growth for Plan B, particularly increased production of premium series in the UK and across Europe. Plan B’s recent releases including films F1, Beetlejuice Beetlejuice, Nickel Boys and Mickey 17; TV series Adolescence (pictured), Three Body Problem and Lego Masters; documentaries (with its partner KM Films), Apocalypse in The Tropics and One to One; its Tony-nominated theatre debut Enemy of the People, and recent audio hit What Could Go Wrong? for Audible.

To lead Plan B Europe, the Plan B partners have appointed British producer and executive Macdonald. He will focus on developing TV content in the UK and Europe and building further bridges and synergies across markets. In Plan B’s TV work, Macdonald will work closely with Nina Wolarsky, Plan B’s US-based Head of Television.

Already collaborating with some of the world’s top creative talents, this move marks a major next step in the integration of Plan B within Mediawan, the European independent studio, while expanding Plan B’s commitment to distinctive, storyteller-driven curatorial approach.

This development will foster new co-productions between the United States and Europe, building on Plan B’s projects already undertaken within the Mediawan Group such as:

• Weekend Rebels, the forthcoming movie adaptation of the hit German film Weekend Warriors developed by Wiedemann & Berg (Leonine Studios, a Mediawan Company) for Apple in the US, starring Mark Wahlberg and written and directed by Stephen Chbosky.

• The Man with a Thousand Faces, the series adaptation of Sonia Kronlund’s book with Atlantique Productions, a Mediawan French subsidiary.

• The US series adaptation of Mediawan hit show Call My Agent in the world of Sport.

“We are thrilled to expand Plan B’s footprint in Europe by bringing Ed Macdonald on board. Building on our artistic ambition, we’re excited to deepen our commitment to premium television and to explore new creative partnerships across the UK and Europe. With Ed’s exceptional track record and the support of Mediawan group, we look forward to captivating audiences around the world with ambitious new series,” said Pitt, Gardner and Kleiner in a joint statement.

“I have loved my years at Clerkenwell — I’m grateful for the friendships forged and deeply proud of the work we’ve made together. But it’s with huge excitement that I’m now joining the Plan B family. I’ve long admired Brad, Dede and Jeremy’s instinct for eclectic, resonant stories. I look forward to working alongside them to establish the company’s European division, with the support of Mediawan and their nurturing, producer-led ethos. I can’t wait to start this new chapter, to build upon Plan B’s legacy and to keep doing what I love — making vivid, high-quality television with the most talented storytellers in the world.” commented Macdonald.

“The richness and dynamism of France’s creative ecosystem – with its outstanding filming locations and robust financial support schemes – have enabled us, from France, to build with Mediawan an international studio to support talents and stories around the world. Today, the creation of Plan B Europe marks a key milestone in our international growth strategy and further strengthens the European DNA of the Mediawan group. As a premium reference label, Plan B brings a unique vision and an unwavering commitment to excellence, from development and writing to production. We are delighted that Ed Macdonald, the acclaimed producer of Baby Reindeer, will lead this new chapter and bring his expertise to our European projects. With Plan B as the driving force behind some of this year’s most acclaimed film and television successes, their arrival in Europe will empower us to continue creating world-class content and bring it to audiences everywhere,” added Pierre-Antoine Capton, CEO and cofounder of Mediawan Group and Elisabeth d’Arvieu, CEO of Mediawan Pictures.

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Tags: baby reindeer, brad pitt, Mediawan, netflix