Telefónica Servicios Audiovisuales (TSA), the system integrator and service provider in the media sector in Spain, with the support of Appear, a specialist in live production technology, has been selected by LaL iga to deliver the next-generation contribution and distribution network (Lot 4) for Spain’s top flight football league.

Following a competitive process, TSA secured Lot 4 of La Liga’s new media operations contract, which will be deployed and managed from TSA NOC located in the Aravaca CNSO, in Madrid (Telefónica National Supervision and Operations Center for it’s fiber network), and related to the Media Hub initiative that is already operative since Q1 2025 (TSAmediaHUB: The Audiovisual Platform that is Revolutionising Content Production and Management). This Lot is responsible for the contribution and distribution of live match feeds from stadiums to central production facilities and then on to global rightsholders. As TSA’s trusted technology partner, Appear will deliver using its X Platform to enable flexible and scalable infrastructure.

“We are honoured that La Liga has selected Telefónica Servicios Audiovisuales to manage the contribution and distribution of its premium soccer content,” said Jose Luis García Cabrera , COO  at TSA. “With the deployment of Appear’s industry-leading compression solutions, we are able to offer La Liga the most technically advanced and powerful solutions on the market today. This project comes as a valuable addition to the comprehensive solutions we have already been delivering for top-tier sports environments — including fixed port networks, AV networks in stadiums, press rooms, production equipment, IP ST2110-based stadiums or show control systems, amongst others.”

Chris Alner, SVP Commercial Director EMEA at Appear, added: “It’s a privilege to have been chosen alongside Telefonica to be responsible for the new contribution and distribution infrastructure for La Liga. Spanish football fans are some of the most passionate in the world and expect only the best quality content when they are cheering on their favourite team. The flexibility, power and competitive price point of our X Platforms will ensure that the system can evolve as needed to keep pace with the changing face of live sports broadcasting.”

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Tags: appear, la liga, telefonica