OSN, an entertainment provider in the MENA region, has announced a partnership with advertising technology player The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s programmatic video inventory.

Advertisers can now reach audiences at scale across OSN’s library of arabic and international content – including HBO, WBD and exclusive original productions – within a brand-safe, measurable environment.

“At OSN, we’re committed to innovation that enhances the advertising experience while maintaining the highest standards for our viewers,” said Hamid Davari, Director of Advertising at OSN. “Partnering with The Trade Desk on our Advanced TV products allows us to open our premium inventory to brands in a way that is transparent, data-rich, and performance-focused.”

Advertisers using The Trade Desk’s platform can now target engaged viewers across connected TV environments on OSN’s advanced TV and addressable VoD products. As a result, advertisers can better understand and optimise their campaigns for TV streaming viewers.

“Connected TV has emerged as one of the most powerful digital advertising channels on the open internet,” added Terry Kane, Managing Director of MENA, at The Trade Desk. “This partnership with OSN underscores our commitment to unlocking the region’s premium inventory and empowering advertisers to make smarter, more data-driven decisions at scale.”

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Categories: Advertising, Articles, VOD

Tags: advertising, MENA, osn, The Trade Desk