Aardman announces Lego partnership
August 11, 2025
The Lego Group and Aardman Animations, creators of the Wallace & Gromit franchise, have announced a new partnership to “help inspire young builders and encourage creative storytelling using stop motion inspired by the Lego brick”.
Both brands say they are committed to inspiring kids through creativity and play and are teaming up to set young builders a creative challenge using the Lego Play app, where kids can use the animation tool within the app to share their own animated stories with a chance to see their ideas featured in an Aardman story.
An animated short to announce the challenge is available to watch on the official Lego website and sees Aardman bringing their style of storytelling to inspire kids to use stop motion, as an alien called Boop (made from Aardman’s iconic clay) finds themself transported to a world of Lego bricks.
Anna Rafferty, SVP of Digital Consumer Engagement at the Lego Group, commented: “To work with the iconic Aardman Animations is incredibly exciting, and we’re thrilled to see our two brands inspiring kids in this way for the first time. We hope young builders find this a unique opportunity and, together with Aardman, we’re excited to explore more opportunities to collaborate together in the future.”
Sarah Cox, Chief Creative Director of Aardman, added: “It is safe to say that at Aardman we are all huge fans of the Lego Group – so to get to collaborate with our dream partners has been a complete joy. Our partnership has been one of mutual respect, openness and a shared commitment to creativity and play which unites the brick and the clay.”
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