“Dream vacations for every budget with customisable travel packages” is the mission of vivido travel. Through a media deal, SevenAccelerator is now supporting the up-and-coming online tour operator in building brand awareness and further growth.

ProSiebenSat.1’s investment arm for early-stage startups is investing a low single-digit million amount in vivido. The company recently raised a single-digit million amount from industry-related business angels in a seed financing round accompanied by investment advisory firm ennea capital. The travel tech startup’s first TV commercial will be broadcast on ProSiebenSat.1’s channels and platforms when the campaign launches in October.

The online tour operator vivido offers its users worldwide curated individual trips with a special focus on experiences. Instead of spending hours researching, travellers can put together their own individual travel package with flights, accommodation, transportation, and special experiences in just a few clicks on the user-friendly booking platform. Technology developed in-house by the startup, which draws on millions of data records generated every day, enables budget-optimised yet maximum quality-oriented travel offers – from island hopping and round trips to car rentals and safaris. Experienced tourism entrepreneurs Tobias Boese (weekend.com) and Karl B. Bock (RUNA REISEN) founded the startup in 2022 and, as managing directors, have been responsible for developing the platform into a one-stop shop for a travel-savvy target group that prioritises the experience factor when on vacation.

With SevenAccelerator’s investment, vivido is underlining its ambitions to establish itself as a booking portal for adventure-seeking holidaymakers in the mass market in the German-speaking region. As part of a long-term media partnership, an extensive TV and digital campaign will increase brand awareness and advertising recall for the start-up and positively boost the company’s brand image.

Maximilian Jochim, Managing Director SevenAccelerator, said: “When travelling, more and more people want to not only relax, but above all experience something new. Booking a vacation is an emotional experience, and TV finds the right visual language to convey the added value that vivido offers its customers: adventure trips tailored precisely to individual needs. The media partnership with us will ensure that vivido becomes the go-to destination for easily bookable and perfectly curated travel packages.”

Tobias Boese, Co-Founder & CEO vivido, added: “Since vivido was founded in 2022, we have had an eventful time and have already achieved a great deal. Now the time has come to take the next big steps and further increase our brand awareness. This is exactly where our TV campaign comes in. With emotional images that let the advantages of booking with vivido speak for themselves – simple, fast, experience-oriented, and everything from a single source at the best price. We are delighted to have SevenVentures as an experienced and strong partner at our side to support us in the long-term expansion of our brand.”

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Categories: Press Releases

Tags: ProSiebenSat.1, travel