ROXi expands across US with Sinclair
July 31, 2025
ROXi, the interactive TV music channel, powered by FastStream Interactive, and Sinclair, a US provider of local news and sports, have announced a strategic partnership which brings ROXi’s music channel to 31 US TV markets, with additional US markets launching later this year. Pearl TV will assist with the rollout of ROXi in non-Sinclair markets and continue to provide support on technical standards.
ROXi’s interactive channel delivers free access to music videos on-demand, on NextGen enabled televisions with an interactive app-like experience. Consumers tuning into the ROXi TV channel will discover interactive features previously unavailable on broadcast television. Viewers can skip through music videos TikTok style – or search for any artist, song, mood, or genre – all instantly, with their TV remote from ROXi’s catalogue of 100 million licensed songs, in partnerships with Universal Music Group, Sony Music Entertainment, Warner Music Group and Merlin. The catalogue is comprised of both original music videos and virtual music videos.
“ROXi is expanding what’s possible on broadcast television, and this partnership brings an interactive music experience to viewers in a simple, accessible way—no apps, logins, or subscriptions required. It’s a clear example of how NextGen TV enhances the broadcast experience,” commented Skip Flenniken, VP & GM, Technology Business Development, Sinclair.
ROXi is powered by FastStream, the interactive TV platform technology from FastStream Interactive, which leverages NextGen TV (ATSC 3.0), the next-generation broadcast TV standard.
“More than 40 years after MTV first hit American TV screens, ROXi is revolutionising the way we experience music on TV in the US, turning the TV into a musical hub for the American family again,” said Rob Lewis, CEO of FastStream Interactive. “This isn’t just a music channel, it’s a game-changer for television. ROXi is just the beginning, we’ll be launching multiple non-music TV channels, ushering in a new era of interactive TV across America.”
“ROXi’s new service will delight viewers because it is seamless, interactive, and free,” added Anne Schelle, managing director of Pearl TV. “Today’s TV audiences expect control, personalisation, and instant access, and ROXi delivers this in spades. We’re thrilled to support ROXi’s launch as a new NextGen TV benefit for our viewers and can’t wait to see it expand across the rest of the country, in partnership with multiple broadcasters.”
US TV markets where ROXi is available: Albany, NY, Baltimore, MD, Birmingham, AL, Buffalo, NY, Charleston, SC, Cincinnati, OH, Columbus, OH, Dayton, OH, Des Moines, IA, El Paso, TX, Flint, MI, Fresno, CA, Green Bay, WI, Greensboro, NC Greenville, SC, Las Vegas, NV, Minneapolis, MN, Mobile, AL-Pensacola, FL, Nashville, TN, Omaha, NE, Pittsburgh, PA, Portland, ME, Raleigh, NC, Rochester, NY, Salt Lake City, UT, San Antonio, TX, Seattle, WA, Syracuse, NY, Washington, DC, West Palm Beach, FL, and Wichita, KS.
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