Happydemics has announced the appointment of Michael Isaacs-Olaye as VP Sales & Partnerships UK, to lead the company’s domestic growth strategy.

A seasoned marketing professional of more than 16 years, Isaacs-Olaye will combine local market knowledge with industry experience to help Happydemics continue its growth trajectory in the UK. Isaacs-Olaye is also no stranger to the measurement game, having most recently worked as Director of Business Development at measurement platform Integral Ad Science.

Having also worked for the likes of software company Outbrain and advertising platform Magnite, Isaacs-Olaye brings a wealth of experience that will help Happydemics increase its UK market strength and presence.

Happydemics has witnessed rapid growth in the UK, announcing £10.8 million (€13 million) in Series B funding in December 2024 to advance its AI-powered solution for cross-channel brand impact measurement. A growing appetite for better, more transparent ad measurement has seen the company’s solution become incredibly popular among UK ad teams, with current UK customers including Sky, ITV and GroupM.

Aiming to establish a universal standard for brand impact measurement across media channels, Happydemics’ trusted brand lift solution is helping teams move beyond traditional, fragmented metrics such as impressions and clicks. Instead, the company focuses on how advertisements shift audience perceptions, brand recall and buying habits. These actionable insights help brands link campaign success to business outcomes throughout the funnel and ultimately optimise their media mix. The Brand lift solution works across CTV, DOOH, display, audio & more, delivering performance comparable against industry standards and backed by robust benchmarks derived from over 2,500 advertiser campaigns globally.

Isaacs-Olaye said: “It feels like the perfect time to join Happydemics. Advertisers are crying out for better, more specific ways to measure their ad campaigns across all channels, and giving marketers that upper-funnel data and allowing them to make real-time decisions is what Happydemics does brilliantly. I’m looking forward to working with the Happydemics team as we go from French scale-up to an international leader in this space.”

Tarek Ouagguini, founder and CEO of Happydemics, added: “Happydemics already has a solid foothold in the UK, one of our fastest-growing markets worldwide. With our proven, real-time measurement technology and Michael strengthening an ambitious leadership team, we’re set to make Happydemics the indispensable partner for every UK advertiser—and to accelerate our trajectory even further.”

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Categories: Press Releases

Tags: Happydemics, UK