Qvest announces strategic rebrand at NAB
April 7, 2025
Qvest, a specialist in media-focused services, has unveiled its strategic rebrand at the start of NAB Show 2025 in Las Vegas.
Qvest says its refreshed brand identity highlights its “unified global presence and reinforces its position as a forward-thinking leader and trusted partner in digital and media transformation”.
The entral aim of the harmonised global brand is to make the added values resulting from the range of services more clear, consistent, and easier to adopt. The new brand strategy also extends to the introduction of a common global corporate purpose. To this end, Qvest stakeholders across the organisation were engaged to collectively identify and define what unites all businesses, teams and employees in their mindset, ambition and daily work with customers and partners. The resulting corporate purpose ‘We redefine the possible’ includes a shared ambition to challenge the status quo, promote innovation and continuously strive for excellence in order to inspire progress for creating real added value for customers.
“Our mission is to deliver future-forward work by truly understanding technology, media, and people with the central ambition to generate sustainable business success for our customers,” said Peter Nöthen, CEO of Qvest. “As the digital landscape rapidly evolves, Qvest acts as the trusted partner in technological transformation. Based on our combined and global expertise, we support our customers better than ever in overcoming their challenges ahead.”
Qvest added that it remains committed to being a reliable partner throughout the entire transformation journey. With consulting services in Change Management, Foresight & Innovation, Applied AI, and Customer Experience, Qvest accompanies its customers in future-proof and efficient alignment of their organisation and processes. By combining the consulting services with suitable technology services—for example in areas such as Cloud, Data & Analytics, Systems Integration, and Control & Communication—the strategies adopted can be seamlessly realised in technological solutions.
“A central goal of the brand strategy process was to elaborate a clearer value proposition of our globally interlinked and holistic range of services,” added Björn Korb, Head of Marketing at Qvest. “With the results gained, the realignment of our brand and the harmonisation of our corporate identity, we have taken a big step towards making Qvest more accessible and tangible than ever before.”
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