Nexxen, the advertising technology platform, has announced an expansion of its partnership with Tubi, Fox Corporation’s ad-supported streaming service. Building on Nexxen and Tubi’s partnership in the US, Nexxen will now support Tubi in the U.K. through its supply-side platform, Nexxen SSP, to increase programmatic advertising revenue opportunities.

Tubi launched in the UK in July 2024, and its library now includes more than 30,000 films and TV episodes. In January, Tubi announced that it surpassed 97 million monthly active users world-wide, streaming more than 10 billion hours during the 2024 calendar year.

“We’re thrilled to be expanding Tubi’s sell-side partnerships in the UK, and that Nexxen’s buy-side customers – who consist of demand-side platforms (DSPs), advertising agencies and brands – will now have access to one of the largest on-demand, free film and TV series library in the country,” said Paul Gubbins, VP Sales and Programmatic Partnerships for the UK at Tubi.

“Tubi has brought a really exciting proposition to the UK market – with a strong brand and content library, it has already demonstrated impact,” added Emily Brewer, Director of Business Development at Nexxen. “We’re seeing significant interest from advertisers and major agencies for reaching Tubi’s audiences on the largest screen in the house.”

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Tags: Nexxen, Tubi, UK