The South American Football Confederation, CONMEBOL, has renewed its partnership with sports marketing agency IMG to power further long-term growth of the region’s club competitions. The new agreement will see IMG continue to manage CONMEBOL’s commercial, sponsorship, and media rights via its FC Diez Media team through 2030.

Together, CONMEBOL and IMG have delivered revenue increases of 43 per cent since the previous cycle (from 2019-22 to 2023-26) and expanded global reach and fanbases for all South American club competitions. Together, the two parties have negotiated major media rights deals bringing live action and highlights to fans in more than 190 countries; secured partnerships with global brands such as Amstel, Coca-Cola, Hyundai, TCL, Mastercard and Puma; and increased visibility for women’s football, bringing CONMEBOL Libertadores Femenina to open TV for the first time in 2024. They also implemented a digital strategy, accruing more than 60 million followers across Portuguese, Spanish and English social media channels.

Alejandro Domínguez W-S, CONMEBOL President, commented: “We are pleased to renew our agreement with IMG, an agency that understands and has applied our motto of Dreaming Big. We have the conviction that South American football is the best in the world thanks to the talent of its players and the passion of its supporters, and that there is still plenty of potential to develop our tournaments. Everything generated by football returns to football, and we work focused on spreading the value of our sport, caring for and increasing the prestige of our competitions, and achieving new and greater sporting glories.”

Juan Emilio Roa, CONMEBOL Commercial Director, said: “The association with IMG has been a success for the growth of South American football. The results are visible, with alliances with world-renowned brands and record numbers in reach and audience. At CONMEBOL, we are ready to take it to the next level and bet on a greater expansion of our competitions, offering unique experiences to our supporters around the world.”

Adam Kelly, President, IMG, said: “We are incredibly proud of our partnership with CONMEBOL and all we have achieved together to help grow South American football and its best-in-class club competitions. This renewal is reflective of our joint success and ambitions, and the strength of our combined local and international expertise, knowledge and capabilities. The coming years will bring significant opportunities for football in the Americas and globally, and CONMEBOL and IMG are perfectly positioned to capitalise on this.”

Diego Alfieri, General Manager, FC Diez Media, added: “Momentum for CONMEBOL’s club competitions has never been stronger, following another record-breaking year across distribution, sponsorship and digital, and going into this year’s CONMEBOL Libertadores 65^th anniversary celebrations. We will continue working hand-in-hand with our partners at CONMEBOL to build upon this success and drive even more growth for South America’s iconic competitions.”

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