Vubiquity updates MetaVU platform

February 19, 2025

Vubiquity, an Amdocs company, has announced a number of key updates to its MetaVU platform, including enhanced AssetVU capabilities. These enhancements simplify content readiness processes for enhanced profitability by eliminating redundant manual tasks to directly address operational inefficiencies, metadata inconsistencies, and the pressing need for faster time-to-market.

MetaVU provides a centralised, cloud-based metadata management solution that simplifies complex workflows around Title, Rights, and Avails Metadata for global distribution. It consolidates Metadata into a single source of truth, enabling media companies to streamline licensing, syndication, and content delivery across diverse markets. AssetVU extends MetaVU’s capabilities by integrating powerful asset management features.

The latest updates to MetaVU and AssetVU introduce advanced features, including secure proxy viewing with DRM encryption for efficient quality control, streamlined Asset ingestion and Metadata management to enhance operational efficiency, and support for managing Artwork alongside other Assets in a unified system. Additionally, integrations with third-party databases like EIDR (Entertainment Identifier Registry) ensure better Metadata accuracy and a reliable single source of truth. The result is a faster, more efficient path to content library monetisation, and a significant leap forward in how content owners, distributors, and media companies manage both Metadata and Assets within a single, integrated platform.

“MetaVU was designed to tackle the persistent challenges of the media and entertainment landscape—fragmented Metadata systems, inefficient Asset readiness processes, and the relentless demand for faster time-to-market,” says Dana Forte, SVP Product Management & Strategic Partnerships, Vubiquity. “By providing a centralised platform that streamlines workflows and eliminates redundancies, MetaVU enables media companies to gain better control of their content libraries while significantly reducing operational bottlenecks. These updates empower organisations to do more with less, optimising their resources to deliver content faster and unlock new monetisation opportunities with ease.”

Unifying Metadata and Asset Management

Amid escalating pressure for faster delivery and optimised workflows, media companies often face fragmented systems, Metadata inconsistencies, and resource-heavy processes that hinder time-to-market and monetisation strategies. The enhancements to MetaVU and AssetVU address these challenges by improving content readiness, enabling organisations to scale operations while focusing on monetising their libraries through licensing agreements, syndication partnerships, and innovative distribution strategies, creating a pathway to global growth.

MetaVU Enhancements:

Seamless Metadata Integrity via Third Party Database: With EIDR integration, MetaVU offers a single source of truth for accurate licensing, syndication, and distribution. These features eliminate Metadata issues and speed up global reach. By ensuring Metadata consistency, media companies can streamline licensing across territories and unlock new opportunities through better content visibility and discoverability.

AssetVU Enhancements:

Efficient Proxy Viewing Secured by DRM Encryption: AssetVU’s enhanced proxy functionality allows users to perform quality control (QC) directly through the platform—securely previewing Assets in full without the need for unwieldy downloads. Comprehensive DRM encryption provides industry-leading content protection.
Simplified Asset Ingestion Through Intelligent Automation: – AssetVU automates content ingestion processes like Asset validation, metadata assignment, and proxy creation. It integrates with other systems, eliminating repetitive manual uploads and checks. Intelligent error detection finds inconsistencies in real time, reducing delays.
Expanded Asset Support: AssetVU now accommodates diverse Asset types, including marketing Artwork and various localised versions of content, providing a streamlined, centralised repository for all content-related materials.

Vubiquity’s vision continues to focus on creating technology solutions that serve as trusted companions to media companies around the world. With features tailored to real-world operational needs and informed by customer feedback, the updates to MetaVU and AssetVU reaffirm the company’s status as a forward-thinking partner in content empowerment.