Metavision, part of ITV Studios’ Zoo 55, has unveiled Hell’s Kitchen as its first-ever format brand to be brought to life on immersive gaming and creation platform Roblox. This experience invites fans of the iconic reality show to immerse themselves in the intense, high-pressure world of Gordon Ramsay’s Hell’s Kitchen.

In this interactive experience, players are placed into the iconic Red and Blue teams, competing to impress Chef Ramsay and vie for the title of Executive Chef. From Pre-Service preparations to the intensity of Dinner Service, players must master the recreation of signature dishes with precision and speed.

Launched in December 2024, the experience has already garnered over 20 million visits, with 450,000 daily active users logging on to play each day.

“By blending the unique essence of Hell’s Kitchen with the immersive possibilities of Roblox, we’re offering players a fresh way to engage with the brand and create their own culinary adventures. We’ve got an exciting 2025 roadmap for the experience and can’t wait to show the community what we have in store next,” saod Ashley Lewis, Managing Director, Metavision

“What better way to celebrate the launch of Zoo 55 than to announce our first foray into the immersive gaming space. It’s fantastic to see the iconic Hell’s Kitchen brand being brought to life and engaging new global audiences on the platform,” added Graham Haigh, COO, Zoo 55

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Tags: games, gordon ramsay, itv, Roblox, zoo 55