Adlook, a brand growth platform and a RTB House Group company, is teaming up with FreeWheel, the technology platform for the premium video advertising industry, to grant marketers access to top-tier Connected TV (CTV) and Online Video (OLV) inventory.

Through combining Adlook’s Deep Learning bidder with FreeWheel’s premium supply, marketers can streamline campaign efficiency and reduce waste through precise targeting and optimisation. This new collaboration equips marketers and publishers with the tools and high-quality inventory needed to remain competitive as the advertising landscape evolves.

“Our partnership with FreeWheel marks a significant milestone in our mission to provide marketers with the most effective access to premium ad supply for Video and CTV,” said Viktor Zawadzki, VP of Platform Partnerships at Adlook. “This alliance not only enhances our ability to meet current market demands but also positions us to lead the industry with groundbreaking innovations in the context of planning, curation and optimisation.”

The new collaboration will facilitate real-time optimisation of targeting, creative assets, and messaging, ensuring that campaigns resonate with audiences and achieve desired outcomes utilising AI. In addition, the expansive inventory available will eliminate inefficiencies and unnecessary costs associated with fragmented platforms, optimising budget allocation and enhancing overall campaign effectiveness.

“We are thrilled to join forces with Adlook and showcase the combined power of our platforms,” added Xavier Llerena, Executive Director, Marketplace Platform Strategy at FreeWheel. “Our goal is to help brands and agencies tap into the incredible potential of total video advertising and this partnership expands our ability to deliver incremental reach for publishers, enhancing their capacity to connect with a broader audience in impactful ways.”

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Categories: Advertising, Articles

Tags: adlook, FreeWheel