Advanced Television

ESPN appoints Fox as SVP of Marketing

October 23, 2024

ESPN has announced the appointment of Jo Fox as Senior Vice President of Marketing. She will oversee strategic leadership for the marketing team, driving brand awareness, fan engagement, and contributing to the growth of revenue across ESPN’s platforms. Based in New York, she will report directly to Tina Thornton, Executive Vice President at ESPN.

Fox joins ESPN from her previous role as SVP of Consumer and Content Marketing at Comcast NBCUniversal. During her tenure, she was instrumental in the successful marketing launch of Peacock, elevating its brand in sports, and crafting cross-platform campaigns that propelled subscriber growth.

In her new role at ESPN, Fox will guide the brand’s marketing strategies, lead innovative campaigns, and enhance the company’s market presence. She will play a critical role in developing marketing initiatives alongside ESPN’s league partners and will focus on key priorities such as ESPN+, the ESPN App, ESPN BET, and the upcoming launch of ESPN’s flagship product.

Prior to Comcast NBCUniversal, Fox held several senior roles at Sky in London, including Director of Content Marketing, where she led highly successful campaigns for Sky Sports and other network brands. A native of Australia, Fox has also served in leadership roles at the Environment Agency UK and in government roles in New South Wales, Australia.

“We are thrilled to welcome Jo to ESPN,” Thornton said. “Her track record in driving impactful marketing campaigns and growing brand presence will be invaluable as we continue to innovate and expand our reach.”

Fox officially joins ESPN on October 28th.

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