PubMatic, Digiseg launch IP-based data integration
September 23, 2024
Digiseg, an audience data company, and PubMatic, the independent technology company delivering a digital advertising supply chain, have announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) to integrate Digiseg’s household characteristics data in the region, marking a step forward for media buyers seeking targeting solutions based on demographic data.
This collaboration makes Digiseg’s household-level data including real world signals available to PubMatic clients. This data provides advertisers with solid targeting proxies by vertical e.g. FMCG, automotive, finance, travel etc. This novel solution is available across CTV, desktop, in-app and mobile web.
“This partnership with PubMatic allows us to bring our advanced audience addressability solution to a broader market, setting a new standard for privacy-first targeting in the ad tech industry,” said Andrew Furst, CCO at Digiseg. “PubMatic is the gold standard when it comes to ensuring publishers and advertisers have access to cutting edge solutions and we’re delighted to be working with the team in Europe and look forward to expanding our partnership in the future.”
“By making Digiseg’s data available through PubMatic, we are offering advertisers a robust targeting solution that bases segmentation around demographic data. This integration is a significant step forward in expanding the ways advertisers can reach their audiences effectively and ethically,” added Mark Williams, Senior Director, Audience & Commerce Solutions EMEA and US at PubMatic. “Unlike other data companies attempting to reinvent third-party cookies with deterministic data, Digiseg offers a probabilistic solution to segment audiences, and we’re delighted to be able to make this solution more accessible to advertisers across Europe.”
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