Gracenote, the entertainment metadata provider, has announced a new automotive data platform developed to grant automakers easy access to the company’s entertainment datasets to power differentiated in-car media experiences. Gracenote Nexus AutoSM works with Android Automotive OS (AAOS) and other popular auto operating systems enabling car brands to simplify integration with their infotainment offerings, reduce development time and deliver content-first interfaces.

Nexus Auto delivers Gracenote’s metadata for radio stations, streaming music, podcasts, sports, TV shows and movies to new infotainment systems by way of connected APIs. This empowers automakers to create branded in-car entertainment experiences with customisable features and advanced functionalities that work in a broad range of models, ultimately helping them to connect directly with their users.

“Automakers today see a massive opportunity to drive brand loyalty and build consumer relationships by up-leveling the in-car entertainment experiences they deliver,” said Trent Wheeler, Chief Product Officer at Gracenote. “Providing the industry’s broadest datasets covering the world’s most popular audio, sports and video content, Gracenote is uniquely positioned to help its auto customers delight drivers and passengers who want easy access to entertainment everywhere. We’re excited to launch Nexus Auto which empowers automakers to own relationships with users and realise the full potential of their infotainment offerings.”

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Tags: automotive, entertainment, Gracenote, metadata