Barb has released data from its Establishment Survey showing that 19.08 million UK homes (67.4 per cent of households) had access to a subscription video-on-demand (SVoD) service in Q1 2023.

This was a -1.7 per cent decrease from 19.42 million in Q4 2022, despite Apple TV+ and Sky’s NOW service both making strong gains.

Netflix, Prime Video and Disney+ saw small quarterly drops in the number of UK homes with access to their services:

• 16.96 million homes had access to Netflix in Q1 2023, down -1.1 per cent from 17.15 million in Q4 2022.
• 12.90 million homes had access to Prime Video in Q1 2023, down -1.7 per cent from 13.12 million in Q4 2022.
• 7.14 million homes had access to Disney+ in Q1 2023, a decline of -1.9 per cent from 7.28 million in Q4 2022.

By contrast, NOW and Apple TV+ saw quarterly gains:

• 2.03 million homes had access to NOW in Q1 2023, up +8 per cent on 1.88 million in Q4 2022.
• 1.91 million homes had access to Apple TV+ in Q1 2023, an increase of +13 per cent from 1.69 million in Q4 2023.

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Categories: Articles, Markets, Premium, Research, VOD

Tags: Apple TV, BARB, Disney, netflix, now, Prime Video