China invests in East Africa content
February 14, 2022
By Chris Forrester
China’s StarTimes pay-TV operation is to invest 200 million Kenyan shillings (€1.6m) to boost local production for its viewers.
A statement from StarTimes said the new capital injection was inspired by the success of the company’s flagship local content channel, Rembo TV.
February 14th saw the premiere of a new drama Nia. Terry Liu, StarTimes’ assistant marketing director, said the company has invested heavily in research, cast and quality of production to realise the success of the local drama series.
“Our premium local drama Nia, being the first local production investment this year, will set the tone on our commitment to quality local entertainment for our subscribers,” Terry told local press.
“We are looking forward to increasingly growing our subscriber value proposition by airing exclusive local productions at the most affordable subscription rates available in the market today,” said Myke Mwai, StarTimes’ content director, who added that StarTimes will forge partnership with local production houses to come up with content that appeals to subscribers from diverse cultural backgrounds.
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