Cordless TV consumers are on track to become the predominant TV consumer in the US next year, according to the fourth Future of TV survey of more than 4,000 US adults by The Trade Desk. The data shows that nearly half of American TV viewers are already cordless (47 per cent), while 44 per cent of Americans with cable TV anticipate pulling back or cutting service in the coming year.

Cord-cutting accelerated as

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Categories: Articles, Cable, Connected TV, Consumer Behaviour, OTT, OTT, Research

Tags: connected TV, cord cutting, Covid-19, The Trade Desk, usa