Ooyala has collaborated with the  ODMedia Group on a new strategic partnership, integrating ODMedia’s video localisation and delivery capabilities with Ooyala’s video production, management, distribution and monetisation services.

The combination of Ooyala’s Flex Media Platform and ODMedia Group’s established position as preferred delivery partner with most global platforms, including the likes of Netflix, Google Play, iTunes and YouTube, will enable broadcasters and content owners to deliver content to any platform, any time, in any format, cost effectively. In addition, the partnership aims to address scale and complexity in producing different local versions of content by streamlining the processes for content companies seeking to deliver local experiences across traditional and new media platforms.

“Increasingly, content owners and distributors are targeting global audiences, but there are significant costs involved in ensuring the right format requirements are met,” said Jonathan Huberman, CEO, Ooyala. “Through this new partnership, we’re able to provide a best-of-breed solution for delivering content to today’s top platforms, everywhere in the world. This means getting content to market faster, and at a lower cost – unlocking opportunities for content owners in every region.”

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