Roku has launched The Roku Channel online in the US, giving free access to anyone via PCs, mobile phones and tablets. Consumers can visit TheRokuChannel.com to begin streaming, without the need for a Roku device.

“We want to be the best destination for free streaming entertainment. We’re delighted to deliver even more value to our customers without subscriptions, complicated logins or fees,” said Rob Holmes, Roku’s Vice President of Programming and Engagement. “By expanding The Roku Channel to the Web, we’re broadening the access points to high-quality, free streaming entertainment.”

Launched last autumn, The Roku Channel has quickly gained popularity and is currently the #5 most popular streaming channel on the Roku platform based on active account reach. Now, both Roku device owners and those who don’t yet own a Roku device can watch The Roku Channel on desktops, laptops, tablets and smartphones. In addition, this week The Roku Channel app begins rolling out to select Samsung smart TVs.

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