Nordic Entertainment Group (NENT Group) has revealed it will operate as a separate organisation from July 1st, prior to its proposed listing on Nasdaq Stockholm later in the year. This follows the decision earlier this year to initiate a process to split MTG into two companies.

NENT, the Nordic entertainment provider, is launching its corporate brand effective immediately, which its says “reflects its ambition to provide the best and broadest entertainment experiences in the Nordic region and beyond”.

Anders Jensen, NENT Group President and CEO, commented: “The Nordic region is one of the world’s most dynamic media markets and our ambition is to provide the best and broadest entertainment experiences possible for our consumers and partners. We have a uniquely integrated model, and produce, broadcast and stream exciting content for viewers, listeners and followers. The launch of our new and vibrant brand is the latest step along our path to becoming a separate listed company.”

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