eMarketer: “Broadcast TV targeting remains minimal”
May 8, 2018
In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or less of all national TV ad volume, most of which is transacted on the basis of age/gender audience segments”, said Gerard Broussard, author of an eMarketer report on advanced TV targeting.
By media agency accounts, spending on
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Bank: AST SpaceMobile will orbit 356 satellites by 2030
- SpaceX launches 600th rocket
- Starlink: 10m customers and counting
- SES predicts end of ‘big’ Geo satellites
- Amazon Leo gets approval for 4,504 extra satellites
- SpaceX gets a portion of India
- TerreStar wants to build LEO network
- Musk: “No Starlink phone”
- Russia accused of eavesdropping on satellites