Study: Third-party data the strongest driver for OTT ads
February 7, 2018
SpotX, the video ad serving platform, has revealed findings from its report, TV is Total Video: Predicting OTT and the Future of Video Advertising.
Commissioned by SpotX and conducted by Kagan, a media research group within S&P Global Market Intelligence, the study found that 85 per cent of
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Arianespace 64 delayed – again
- Oman’s Spaceport ready for fast-track launches
- Bank uplifts RocketLab
- AST SpaceMobile’s BlueBird/FM1 en route to India
- D2D satellite battle hots up
- Eutelsat share price rockets
- AST SpaceMobile recovers after Verizon agreement
- Bank has mixed messages for AST SpaceMobile
- EchoStar clears key regulatory hurdles for Starlink deal