Video ad serving platform SpotX has announced an exclusive agreement to power the programmatic monetisation of Vudu’s Movies On Us advertising-supported content catalogue.

Vudu is Walmart’s subscription-free, premium digital movie service. Last year, Vudu launched Movies On Us, a free, ad-supported service that offers more than 3,000 HD movie titles ranging from Flyboys to All Dogs Go To Heaven.

“The AVoD industry has grown dramatically over the past year, providing advertisers with more ways to reach audiences across screens and delivery systems,” said Mike Laband, SpotX’s VP of Business Development. “Vudu’s Movies on Us feature gives advertisers a unique opportunity to reach millions of viewers on Vudu, which is available across 100,000,000+ devices.”

“SpotX’s parallel ad decisioning technology enables us to give brands new ways to successfully execute their campaigns on Vudu, while ensuring we keep the content relevant for our viewers,” added Julian Franco, Vudu’s Director of Product. “Movies On Us is about providing Vudu users with access to a great catalogue of free content and SpotX is helping us continue to grow that entertainment catalogue.”

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