Paris-based Eutelsat used the NAB show to announce that it is currently carrying out a “far-reaching” antenna seeding programme to allow broadcasters across the Americas to enhance their reach and cable operators to enrich their offer via Eutelsat’s premium video neighbourhoods at 65° West and 113/117° West.

Eutelsat says the programme is boosting opportunities for broadcasters to distribute their content and will further anchor the Eutelsat 113 West A and Eutelsat 117 West A satellites in Latin America’s cable market with 100 per cent penetration of tier 1 and 2 operators, representing over 32 million homes.

“Through the same initiative, Eutelsat 65 West A is poised to achieve 100 per cent penetration of Brazilian cable operators, allowing Eutelsat’s key satellite for Brazil to reach over 18 million homes. Both programmes will be completed by the end of 2017,” says Eutelsat.

Eutelsat adds that the new initiative will allow Eutelsat to further position itself in the Americas broadcasting market, where it already has significant reach. Key customers across these neighbourhoods include Televisa, Thema, and SPI.

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