Kantar: Ad industry at risk without measurement standards
April 20, 2017
Research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg.
Dimension, a new international study
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Norway wants a satellite constellation
- Crossroads backs AST SpaceMobile
- FCC examines SpaceX’s 15,000 sat-constellation plan
- EchoStar: “Severe uncertainty” led to spectrum sales
- Netflix gets downgrade on Warner Bros move
- UK trims Orbex investment
- Euro-bank sets up €500m space fund
- Revenue jump forecast for Eutelsat
- Moody’s upgrades Eutelsat’s debt rating