BritBox, the subscription video-on-demand (SVoD) streaming service from BBC Worldwide, the commercial arm of the BBC and UK commercial broadcaster ITV, which went live in the US in March 2017, has launched on streaming service Roku.

After a seven-day free trial, BritBox is $6.99 (€6.52) per month and gives subscribers access to thousands of hours of programming and what Roku says is the most comprehensive collection of British television… ever. It features US premieres of highly sought-after shows and a ‘Now’ category, which serves up British soaps and other programmes as soon as 24-hours after UK broadcast.

“You’ll also find the best British detective dramas and a treasure-trove of iconic comedies including Blackadder starring Rowan Atkinson, the original UK version of The Office with Ricky Gervais, Absolutely Fabulous starring Jennifer Saunders and Gavin & Stacey starring James Corden,” writes Ziba Kaboli-Gerbrands, Director, Content Acquisition, in the Roku Blog.

In addition to an expansive catalogue, BritBox features special curated playlists, such as ‘Very British Beginnings’, which showcases actors such as Daniel Craig, Emily Blunt, and James Corden very early in their careers. Other playlists that help fans discover new favourites include ‘Best of British Comedy’, ‘Iconic Detectives’, and ‘Literary Adaptations’.

The BritBox channel can be found in the ‘Movies & TV’ category in the Roku Channel Store.

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