BT Sport has deployed Yospace’s ad solution to monetise live channels across its online platforms.

Launching ahead of the 2016 Premier League football season, the Yospace platform enables ad breaks in BT Sport’s live streams to be replaced when viewed online, in a way that is frame-accurate and seamless for the viewer, resulting in a vast amount of new inventory being made available across the broadcaster’s line-up of live sports coverage.

By managing each individual streaming session, Yospace allows replacement advertisements to be chosen based on their relevance to an individual viewer.

“BT Sport is a ground-breaking, vibrant service that brings the best quality sport to its customers across a wide number of platforms and devices,” said Tony Singh, Business Affairs and Development Director at BT. “Yospace will be a strong partner as we look to open up advertising opportunities and maximise their potential while putting the needs of the viewer first”.

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