Elemental Technologies, a specialist in software-defined video solutions, has announced that shomi, a Canadian SVoD service, is using Elemental to help reach its goals of rapidly scaling and accelerating growth in the Canadian online video market. shomi reports that Elemental Cloud, used in conjunction with the Amazon Simple Storage Service (Amazon S3) and Amazon CloudFront, helped the SVoD service launch and surpass subscription targets set for its first year of operation.

“shomi’s strong brand and unique, highly personalised SVoD offering have pushed us to the forefront of the OTT market. Now, we want to go further,” said Augusto Rosa, Senior Director, Head of Video & Network Infrastructure, shomi. “We’re preparing video assets for viewing nearly 20 per cent faster than before and rapidly scaling our offerings and subscriber base, thanks to Elemental and its deepening integration with AWS services. This is critical to meeting the growing demand in the Canadian streaming market.”

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