China’s online video market to quadruple
July 21, 2016
The Chinese online video market, including revenue from advertising and content purchases, is forecast to more than quadruple from 22 billion Chinese yuan (€3.1bn) in 2015 to 96.2 billion yuan in 2020. With the rapid adoption of smartphones and growing penetration of broadband, Chinese consumers are gradually switching from TV to online for video content. This transition will lead to
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