Rightster, the global multi-platform network for digital video, has announced its official relaunch worldwide as Brave Bison.

Following the return of Ashley MacKenzie to the group as CEO, as well as the subsequent £10 million (€12.7m) raised on January 7^th, the Company is embarking on a transformation from third-party technology provider to Social Video Broadcaster, creating and capturing advertising spend whilst harnessing its expertise in online video content, video creator partnerships and audience generation. The Board of Directors believes that this re-positioning will enable the Company to become a leading social video manager and producer extending the company’s global reach.

Ashley MacKenzie said: “Brave Bison embodies the spirit and values, the attitude and energy, necessary for our company’s essential next chapter. To maintain competitive advantage in a world that is always changing, the future online video business needs to commercialise audiences by succeeding across the full spectrum of content. Having over 20 years in the global media and advertising business, I can tell you there is no more important position for our company to be in.”

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