Indian media and entertainment group Viacom18 has launched its ad-funded VoD platform Voot.

Voot, a 50/50 joint venture between Viacom Group and the Mukesh Ambani-led Reliance Industries, boasts a large catalogue of original content and will roll out shows in both long and short formats across multiple genres. The platform also has an extensive kids section drawn from multiple TV networks, including characters like Dora The Explorer, Spongebob Squarepants and Pokémon.

“This market is at the cusp of a digital boom with over 400 million Internet users and over 200 million smartphone users spending significant amount of time online with entertainment and allied content being the prime driver,” Viacom18 Group Chief Executive Sudhanshu Vats said. “As more people move towards consuming content online, it is time for Viacom18 to move into the world of connected screens, hence Voot.”

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