Cinegy, which develops and produces software technology for digital video processing, asset management, video compression, automation and playout has joined ImmersiaTV, an EU consortium of university technology incubators, research institutes, and commercial entities collaborating to research and develop the future of home entertainment, including virtual and augmented reality.

Cinegy Managing Director Daniella Weigner said, “Although numerous companies and researchers have developed software and hardware to create immersive experiences based on video game technology or multi-camera 360-degree video, they have largely resulted in short-lived ‘wow!’ experiences, much as innovations in early cinema thrilled audiences by placing them in the path of a moving train. However, the effect soon wore off. The questions ImmersiaTV intends to answer are how, exactly, can immersive technologies contribute something substantive and enduring to entertainment? How can the technology be used to tell a story or help drive a narrative? And will consumers ultimately accept and embrace the new experiences being offered?”

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