ITV Commercial has entered into a partnership with programmatic ad platform, RadiumOne.

The collaboration will see ITV launch Ad Sync+, which, by linking ITV’s broadcast output to RadiumOne’s unique sharing data capability, will allow ITV’s TV advertisers to reach their desired audiences simultaneously across other devices and online environments.

Advertisers will be able to target audiences based on their levels of engagement and sharing and viewing behaviours and will have access to over 30 billion sharing events per month.

Simon Daglish, ITV Commercial’s Deputy Managing Director said: “RadiumOne’s deep understanding of cross platform ad solutions and their unique lens on audiences through sharing data, makes them the perfect partner to help us deliver further value to our advertisers across multiple platforms.”

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