Crackle, the television streaming network, has announced a new layer of transparency to marketers on it CTV platform – the fastest growing segment on the streaming service. Crackle will be the first VoD service to benefit from the new innovative collaboration between Moat and Freewheel in the industry’s first-ever comprehensive system to track viewable ad measurement across Connected TV.

The new initiative integrates Moat’s direct measurement technology, the industry leader in providing viewability solutions, with Freewheel’s ad serving monetisation services and raises the bar in viewability measurement on CTV so that advertisers on Crackle are able to better allocate marketing dollars due to the ease and efficiency that comes with real-time reporting.

“Providing real time viewability metrics for the most popular platform of the in-home entertainment market is a crucial next step that will allow advertisers to understand the true return on their investment with our streaming TV network,” said René Santaella, SVP, Global Ad Strategy & Operations at Sony Pictures Television Digital Networks.

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